About

 

Toronto based creator, Allegra Shaw, is a full time YouTuber, Blogger and the Co-Owner of up-and-coming ethically sustainable clothing brand, Uncle Studios. Allegra made a name for herself as a lifestyle and fashion entrepreneur when she started her YouTube channel in 2011, and which videos about fashion, beauty and wellness have earned her more than 880,000 subscribers. By showcasing her flawless style, engaging tutorials and laid-back lifestyle, Allegra hopes to inspire her audience to travel, work, live well and create. Previous collaborations include Nespresso, Uber, Dyson, Google Pixel, Sunbum, Swarovski, Cluse, and Revolve, and she has been featured on Narcity.com, discussing her secrets on what it takes to be your own Girl Boss. Allegra has also been featured in Fashion Magazine and has starred in ET’s Canada Fashion Segment , where she broke down the best looks from the year’s biggest red carpets.